Street Sneaker Customisation Performance: taking recognisable silhouettes as a starting point and enhancing them with materials, experimenting with solutions that the big brands cannot or will not try. As skilled customisers, Theheyyman helps the public to express themselves through their own preferences and originality in fashion. Theheyyman develops a creative language that straddles fashion, visual culture and contemporary experimentation. The brand views its projects as a free space for exploration, where identity is constructed through unconventional forms, materials and narratives.