protagonists
Mastewal
Mastewal Alemu is a sustainable high-end fashion brand from Addis Ababa, Ethiopia, founded in 2021. We design elegant ready-to-wear pieces for women using eco-friendly fabrics and ethical practices. Rooted in Ethiopian culture yet embracing modern aesthetics, our work celebrates craftsmanship and heritage. Sustainability is our DNA, and empowering our community is our core value. That’s why Mastewal Alemu is beyond fashion—it’s fashion with purpose.